Swarnendu’s Newsletter - Join 200,000+ subscribers
Every week, I write about what it really takes to build and scale modern software products, especially when you don’t have infinite funding, infinite people, or infinite time.
I’m Swarnendu De - a product strategist, SaaS & AI advisor, and founder.
Over the past 18 years, I’ve helped startups and enterprises build more than 600 digital products, from MVPs that found market traction to enterprise systems that scaled globally.
Today, I run two companies: one that helps founders and organizations build world-class SaaS and AI products, and another- a multi-product SaaS platform in the transport and logistics space serving thousands of users worldwide.
This newsletter is where I share what I’ve learned from that journey - the frameworks, failures, and mental models behind building software that doesn’t just work, but lasts.
What This Newsletter Is About
It’s not a “tech trends” digest. I write about:
SaaS and AI strategy: what to build, when to pivot, and how to find real product-market fit.
Engineering judgment: architecture, code quality, and scaling decisions that separate great teams from chaotic ones.
AI in action: how teams are integrating AI into SaaS and enterprise workflows to create measurable business impact.
Leadership and clarity: the mental frameworks behind better decision-making for founders and product leaders.
Some insights come from my own experiences, others from the leaders I’ve worked alongside — all shaped by years of building and advising products across diverse industries and growth stages.
